The Art of the Apology
What makes Paula Deen’s apology for her racist comments and behavior feel less than satisfying?
For one thing, rather than simply apologize for her racist comments and behavior, she simultaneously claims that she’s not the person the media describes.
The result? A confused listener. If she’s not the person described in the media, then why does she need to apologize? Her words, while heartfelt, ring hollow.
So what should you do if on one hand you need to apologize, but at the same time, the accusations against you are too severe?
Be clear about this distinction.
Be clear about what you did wrong – so that even if you defend yourself, your apology will still sound genuine.