Convention Spotlight: How Did Barack Obama Do?
One of the things President Obama does best when he speaks is the way he uses the word “you” rather than “I.”
Tonight was no exception.
The best moments of the speech happened when he made the listeners feel personally connected to the accomplishments of his administration. He wanted us to feel as though we had made history – and that we had the power to continue to make a difference.
From the Green Room: Find opportunities to make “you” statements. As a small example – when speaking at a momentous occasion, avoid beginning a speech with the line, “I am proud to be here today.” Try instead – “Each of you here today have made this moment possible.”